Make Money with Blogging
How To Make Money with Blogging: A blogger is an Internet user who maintains his channel, website, or page. For his subscribers, he is an opinion leader in a certain area. You can choose one of two strategies for making money on a blog: promote your own business through an account or make a blog itself a business. In the second case, your product will be content, that is, the content of the blog.
What are bloggers
Celebrities
These are actors, singers, athletes, politicians, and other celebrities. Celebrity blogs are primarily a PR tool, promoting a personal brand: there they give announcements of performances, express their opinion on various issues, and stir up interest in their person.
A whole team can work on the account of one celebrity, and the celebrities themselves, as a rule, have the status of individual entrepreneurs and earn money from blog advertising.
Experts
More on how To Make Money with blogging, These are professionals in their field who turn the blog into an educational platform: they provide a lot of useful information on a specific topic. Experts earn with the help of a blog either on advertising, on paid training courses, or the sale of services.
The expert does not need to have teaching skills. You can write about anything you're a pro at and share your knowledge. In addition to teachers, experts also include lawyers, doctors, beauty bloggers, fitness trainers, repairmen, and other professionals who advise subscribers.
Lifestyle bloggers
this article how To Make Money with blogging, This group includes channels of individuals who turn their lifestyle into a business project. Lifestyle bloggers usually don't sell anything and only make money from in-post ads.
The business is built solely on the content of the channel - beautiful photos or videos, keeping an "online diary". Such bloggers include mom bloggers, avid travelers, etc.
Businessmen
These are blogs of entrepreneurs who sell self-made products through their accounts and do not advertise other brands. For example, this is what craftsmen who make handmade candles do.
The division is arbitrary: a psychologist's channel can be both educational and selling at the same time, and a celebrity blog can be a platform for promotion and a lifestyle blog.
How can you blog
- Write articles and texts. The format is suitable for experts, entrepreneurs, as well as for lifestyle bloggers. The content can be different: expert articles, for example, with cases from legal practice, detailed product descriptions, or personal notes. There are many different platforms for text blogs: online diaries, and Yandex. Zen, messenger channels, social media pages, your website, and the like.
- Keep a photoblog. These are classic social media blogs. Convenient for sales and advertising of goods.
- Shoot vlogs. Videos for video hosting and social networks. The format is suitable for educational channels, product reviews, video invitations, etc.
You can run multiple blogs at the same time using different types of content. This is time-consuming but will allow you to expand your audience reach and move faster.
Example
The blog of the acting school, where the organizers indicate the cost of training, write texts about the benefits of acting for life and invite you to open lessons. At the same time, they post videos with exercises and student reviews on social networks, hold contests and promotions, and also duplicate information from the site.
You can combine the maintenance of the company's commercial blog and the owner's page. This increases the level of trust of customers, as they see the founders of the brand as ordinary people and can write a comment or ask a question to them and thus feel involved.
Content types
Selling posts
They contain information about the properties, cost, delivery of the product - everything that is needed to buy it.
In the description of the photo of the dress in the account of the clothing store, you can specify the article, price, and composition of the fabric and give instructions on where and how to order it.
Advertising posts
They have a lot in common with the sellers, however, unlike the first ones, here you can talk more about the company's advantages over competitors, the uniqueness of products, and the benefits of buying.
In an advertising post for a children's hairdresser, information that all masters have extensive experience in dealing with children will be appropriate, and therefore the child will not be afraid of scissors - a haircut will turn into an exciting and safe game.
Educational posts
These are posts that can teach the subscriber something.
For example, an article about caring for indoor plants, a yoga video lesson, a travel webinar, etc.
Entertainment posts
This category includes anything that does not belong to the first three types. The most popular example is humor: jokes, funny videos, and photos. Everything that can cheer up subscribers, including interesting stories about you and your life.
Ways to earn money
Advertising
This is the main income of bloggers. The method is suitable both for commercial accounts and for those who decide to make the blog itself a business.
You can advertise companies for money, or you can barter. The latter is often chosen by the self-employed - for example, an artist is supplied with paints for free, and he posts the manufacturer's advertisement on his blog. There is no income as such, but there are savings on materials.
The general rule is that the more followers you have and the more often your posts get into the search, the more you will be paid for advertising.
Direct sales
In this article on how to make money with blogging, This income is not so much on the blog itself, but on using the account as an advertising platform for your products and services.
A cleaning lady can keep her blog about effective cleaning products for various surfaces and thereby demonstrate her skills, thereby receiving orders.
The owner of a clothing store can simply post photos of the product with descriptions and prices, or give expert advice on how to combine colors and care for fabrics.
Maintaining other people's blogs as an SMM specialist
This is income from maintaining not your own, but someone else's blog. The average income of an SMM specialist is 20 thousand rubles for the promotion of one account.
How to become a blogger
1
Decide on the type of blog and the desired way of earning - to sell goods or make money on the blog itself through advertising.
2
Create a page on the chosen platform.
Register on the social network and create a website using the constructor. The choice of platform depends on what kind of content you want to post - text, photo, or video, or maybe keep several blogs on different sites.
Post content.
For your potential customers to notice you, post as often as possible, ideally with a certain frequency, and use suitable hashtags and geolocation points.
3
Post content.
For your potential customers to notice you, publish posts as often as possible, ideally with a certain frequency, and use suitable hashtags and geolocation points.
4
Gain followers.
You can patiently gain subscribers by simply publishing content, you can invest in advertising or promotion services. However, you should not wind up bot subscribers: they will not give you anything as customers, and for any winding up - likes, subscribers, etc. - social networks can block your account.
5
Place ads if your business is a blog itself, and sell a product or service if the purpose of the account is sales.
Sell, post ads - some advertisers will find you as soon as the audience grows, and hold various events, contests and promotions. The latter is more likely to help attract subscribers than to sell a product or service.
How to legalize income from a blog
this article how to make money with blogging, Since bloggers receive income from their activities, it is imperative to register and pay taxes. Otherwise, you will break the law and get fined.
You can pay taxes in three ways: as an individual, self-employed or individual entrepreneur.
If you remain in the status of an individual, you must pay personal income tax in the amount of 13% annually and file a tax return yourself.
The self-employed pay a special tax on professional income. The rate is 4% of income from transactions with individuals and 6% of income from transactions with companies. If there is no income, you do not need to pay anything. We analyze this tax regime in detail in a separate article.
You can register as a self-employed person in the Own Business service in the Sberbank Online mobile app. And get a package of free services that will simplify the routine.
The status of self-employed allows you to try your hand at a minimal cost. However, professional income taxpayers cannot recruit a team and be employers, so if you plan to expand your business, open an individual entrepreneur and choose a different tax regime.
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