YouTube Channel Monetization In 2022: A Complete Guide
How To Monetization YouTube Channel Complete Guide 2022: There are many ways to make money on your YouTube channel, but in this article, we will talk about the opportunities that the platform itself provides.
ABOUT YOUTUBE MONETIZATION
This is a basic function that allows content authors to earn money by displaying ads in their videos. When they become members of the program, they immediately begin to receive income from advertising. Additional earnings come from watching videos by people with a Premium subscription. There are also other sources of income, we will talk about them below.
HOW DOES IT WORK?
It is not difficult to understand how the earning process works. Technically it looks like this:
- The author publishes the video
- The video is watched by subscribers and casual viewers
- YouTube embeds video ads
- The advertiser pays the platform for placing advertising materials
- YouTube shares part of the profit with the author, as it uses its content to promote the goods and services of advertisers
As you can see, the principle of operation here is quite simple. But no one knows how much advertisers pay for advertising, and what percentage ultimately goes to content creators. We will tell you more about earnings later, but now we want to emphasize that the more views the videos receive, the more the author can earn. That is why all bloggers are chasing views.
7 WAYS TO MONETIZE
Content on YouTube is monetized in several ways:
1
Income from advertising. The videos include:
- Display ads are 300x250 images located in the upper right corner of the screen
- Overlays are banners that appear at the bottom of the screen. They can be configured in two ways: with the ability to close or disappear after a certain time
- Video ads are commercials. They can be with or without a pass. In the first case, the duration of the video is usually 5 seconds and the viewer can skip the ad if he is not interested in it. In the second case, the duration can reach 3 minutes and the user is forced to watch the advertisement until the end
2
Views of materials by Premium subscribers. When content is viewed by users with a Premium subscription, ads are not shown to them. Therefore, YouTube pays authors a certain amount for watching videos by this category of viewers.
3
Super chats and super stickers. During premieres and live broadcasts, bloggers can offer followers to communicate via Super Chat. In it, viewers can post paid messages highlighted in a special color, as well as funny stickers. The author will receive income, and subscribers, the opportunity to attract attention and demonstrate support.
4
YouTube allows you to promote souvenirs directly on the viewing pages using different tools. One of them is called "Merch Showcase". These platform features allow creators to sell their merchandise to fans.
5
Sponsorship. Thanks to the opportunity to become a sponsor of a YouTube channel, the most devoted fans can receive exclusive bonuses from bloggers for a monthly fee. The author himself decides how many sponsorship levels there will be and what goodies to offer fans, and also sets the price. For example, you can offer custom icons, emojis, and unique content.
6
YouTube Brand Connect. You can make money on YouTube by partnering with organizations that run advertising campaigns with branded content on the platform. The BrandConnect service analyzes the channel audience and selects the right brands. Then he offers options, and the channel creator decides who he wants to work with.
7
YouTube Shorts Foundation. In 2021 and 2022, YouTube allocated $100 million for those who make short videos. This is a new program to reward authors. To receive a reward, it is not necessary to be a member of the affiliate program.
For each of the listed ways of earning, there are separate requirements for the number of views and subscribers. You won't be able to enable the feature if it turns out during moderation that your channel or individual video doesn't meet the criteria. Such restrictions are set so that only conscientious authors can receive income.
Most bloggers only use video ads, but some have a mix of options. Choose which of the YouTube monetization methods is right for you and start earning.
HOW MANY ADVERTISEMENTS CAN I ADD?
There are no ad limits on YouTube. Channel authors set their numbers. The video must last at least 8 minutes.
IMPACT ON CHANNEL DEVELOPMENT
Connecting advertising can affect the development of the channel, let's see how. Firstly, for many authors, the time for watching videos is reduced. This is due to the fact that users do not like to watch ads, therefore, when there are too many of them, the interest in the content drops. To ensure that the view rate does not fall, integrate ads correctly. For example, insert it at the beginning and the end of the video.
Secondly, publications with advertising are more likely to get to the top. Although YouTube says that it promotes all authors equally, it is logical that it is more profitable for the platform to get to the top of those videos that make a profit.
CONNECTION CONDITIONS
Want to enable YouTube monetization? Then the first thing you need to do is to join the YouTube affiliate program. Since its members can earn income from their videos, the platform imposes stricter requirements on them than on other users. Therefore, after applying for participation, the system will check whether your channel meets all the conditions of the program. After you become a partner, such checks will be carried out regularly.
There are three main conditions for joining
- YouTube's guidelines must be followed by the channel. The list of rules is shown to users when registering on the platform, they can also always be found in the menu, section "Rules and Security". It is important that the author does not have strikes and warnings
- The channel must have at least 4,000 hours of views in the last 12 months. You do not need to wait 12 months, the main thing is that you need the number of hours
- The channel must have at least 1000 subscribers
In addition, the author must reside in a country or region where the affiliate program is available. You also need to link the channel to your AdSense account.
HOW TO CONNECT?
The connection process will take no more than 5 minutes. Just follow the step by step instructions:
- Go to YouTube Creator Studio
- Select the "Monetization" section
- If you're connected to Google AdSense and linked to a channel, you can skip to the next step right away. If not, then follow these steps.
- Choose the ad formats that viewers will see
- Next, wait for the channel to be checked by the moderators of the video hosting
After successfully passing the verification, ads will appear in your videos.
IMPORTANT! Moderators may disable channel monetization due to non-compliance with the community rules. Most often this happens for the following reasons:
- copyright infringement
- video with illegal actions
- materials of a sexual nature
- discriminatory speech
- manifestation of hatred or cruelty
- use of nudity in content
WHAT ADVERTISING WILL BE INCLUDED?
This primarily depends on the subject of the account. For example, travel blogger videos often feature advertisements for hotels, tours, airlines, and the like. However, the algorithm also takes into account the target audience of the channel. For example, if you make reviews of middle-class cars, the system understands that there are many middle-aged men among the viewers who may be interested in fishing, hunting, and relaxing in the bathhouse.
HOW TO DISABLE IT?
If you turned on the feature for all videos when you enabled monetization, you can turn it off when you upload the video. To do this, use the slider.
To disable the feature on videos that have already been published, go to the "Content" section. It will have a dollar sign next to each video. If it is gray, then advertising is disabled, and if it is green, then it is enabled. If necessary, just change the color of the dollar.
THAT DEPENDS ON EARNINGS?
The first thing that affects the income of YouTube authors is quantitative indicators. These include the regularity of the release of videos and the number of views. The norm is the release of new videos 1-2 times a week. If we talk about views, it is important to understand that monetization is based on this parameter, so it is important to follow the statistics.
In addition to quantitative indicators, there are qualitative ones. These include:
- channel theme. The cost of advertising differs depending on the niche. With the same number of views, a profile with a real estate theme will earn many times more than a channel with a beauty direction.
- The quality of published materials. It is important to work out the theme of the video and direct it. It is important to adjust the light, sound, and background. It's better to make one good video than several bad ones.
- Availability and selection of SEO keys. With the right choice of keys, the publication will rise to the first lines of the search string and will respond to the user's request.
- Chosen way of earning. Some of them provide an opportunity to make money quickly, but kill views, while others, on the contrary, do not show results for a long time, but after a while, they bring a good income.
- Integration. It is important not to oversaturate the videos with ads. This distracts viewers from viewing and interferes with the perception of content. Incorrect integration reduces engagement and leads to a drop in views.
For successful channel promotion and revenue growth, it is important to consider both quantitative and qualitative indicators.
HOW MUCH IS YOUTUBE PAYING?
Earning money on YouTube depends on many factors. Depending on the type of advertising, the system pays for impressions or clicks. For example, if you're using video ads, you'll pay per impression. In the case of integration of display ads and banners, clicks are taken into account.
Ad impression revenue ranges from $0.25 to $15 per 1,000 views. The final amount depends on the qualitative and quantitative indicators that we talked about above. In addition, the geolocation of viewers is also taken into account here. For general understanding, the price of advertising on a children's channel in Mexico is 25 cents, and on a similar account in Norway - 15 $. According to analysts, it is most profitable to create content for an English-speaking audience.
Depending on the subject of the channel and the viewing country, there are three types of monetization:
- $0.25 for 1 thousand views. With 10 thousand views, the income will be $ 2.5
- $7 for 1 thousand views. With 10 thousand views, the income will be $70
- $15 for 1 thousand views. With 10 thousand views, the income will be $150
HOW TO WITHDRAW MONEY FROM YOUTUBE?
Because YouTube is an American site, by default, YouTubers receive a paycheck after the 25th of each month. This only happens if the income exceeded $100.
There is no check type of payment in Russia, so you can withdraw money in two ways:
- By bank transfer. Funds are transferred within 5 days. However, do not forget about the bank commission, which averages $25. It is more profitable to accumulate a certain amount and only then withdraw money.
- Through the service "Rapida". With it, you can withdraw funds both to a bank card and to any other payment system. To do this, you need to register, enter the necessary information and pass verification.
TAX LIABILITIES
According to the laws of the Russian Federation, people who receive income from YouTube are required to pay taxes on all funds earned through videos or received as bonuses. Check this information with your local tax authorities.
Do you have any questions? Then write them in the comments, we will be happy to help.
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Also Read: How To Make Money with Blogging
