7 SEO Tips to Rank Your Blog Posts in Google Search
SEO Tips How to Rank Your Blog Posts in Google Search: When you start inbound marketing and creating blog content, you're not just competing with brands trying to rank higher on Google.
You compete with ads, featured snippets, maybe a carousel with competitor products, maybe a YouTube video carousel.
The "people are also searching" block may appear before you reach the usual results.
And a snippet from Wikipedia too.
As a result, you'll need to employ powerful SEO strategies to assist you to rank higher.
These tips will increase the visibility of your content in the search as well as a signal to make your blog more search engine friendly so that your content will rank first on Google.
Let's start
Run Mobile Optimization
With the mobile-first index, Google wants its users to get the best possible website experience when browsing on mobile devices.
Make sure your website is fully readable and navigable on smartphones and small screen devices. Mobile optimization means that your site adapts to the screen regardless of its size.
In particular, make sure your users don't need to zoom in to read your text. Start by using the Google Mobile Test and Varva, they are both great free tools to analyze this.
Make your website mobile-friendly in a few easy steps:
- Optimization for a fat thumb - Make your elements neither too big nor too small
- Use responsive themes - having a responsive theme means you don't have to worry about different themes for different screen sizes, they change automatically
- AMP Setup - Use AMP Pages to serve mini pages for mobile devices faster. Here is a helpful guide for that.
- Fonts - use well-read Google fonts instead of stock fonts. Google recommends that they be 16px CSS.
- Follow Google's Guidelines - Start with a simple Google Mobile-Friendly testing tool. It will show you all the errors and how to fix them. It specifically offers improvements for WordPress and other CMS.
So, all you have to do is start using mobile responsive themes and make sure your navigation areas are easily accessible even on small screen devices.
Use the Website Responsiveness Test online tool to see how good your page looks on 10 different screen sizes right from your desktop.
Optimize For Voice Search
More than one-fifth of search queries on Google are voice searches. The 2017 SEO Trends Survey showed voice search in third place!
This is just the beginning. With Google Assistant, Cortana, and Siri, AI-powered voice search is growing day by day, so you need to make sure your content is optimized enough for Google to turn it on as a result of a voice query.
But how to do that? The answer is simple. By answering as much as possible in one way or another, you speak. This is what is called "User Intent" understanding.
1
Use the public's Answer. Users who are used to voice search won't ask questions like "height of the Eiffel Tower". Instead, they will ask "How tall is the Eiffel Tower?" I including "what is", just another generic term will affect how Google will interpret your content.
AnswerThePublic shows exactly what questions Google users are asking.
All you have to do is answer these questions in conversation. Similarly, you can also use Long TailPro or StoryBase.
2
Use structured data. Beyond rich snippets that show stars for reviews, you need to start implementing more and more schema markup at the content level. This will help Google better understand the content of your page to display in voice search results.
- Google Doesn't Show Structured Data for Your Posts: Here's Why
3
Write short and to-the-point answers. Don't write endlessly lengthy, dull, and unreadable sentences. Instead, write accurately and state your point of view in fewer words, rather than brag just for the sake of content length and its impact on SEO. Short paragraphs are great for better readability.
4
Go to https://S/SSL. Over 70% of voice search results come from sites that use a secure Https://S/SSL connection. This is a good reason ( after updating chrome ) to switch to https://S. This is my most important SEO tip.
5
Don't over-optimize. Finally, don't overstep the mark by making your content look terrible. Try to be as natural as possible. Write the way you speak, it makes the text more readable. ProwiritngAid is a useful tool for this, as are Chrome extensions like Grammarly and Ginger.
Use Structured Data (Schema Markup)
If you're still not using schema markup to better showcase your data in the SERPs, you're missing out on more clicks. Seriously, using schema is good for both users and search engines. It instructs the crawler on how to better comprehend your page's objective.
Using all of your structured input, Google shows its users better results that are more than just text.
It includes rating, time, reviewer name, date, location, and anything else that can speed up data consumption because people these days don't have much time and they want a quick response from everything. It helps in intent-based SEO.
If you blog about food, lifestyle, news, and tech niches, using schema markup will be more useful to you.
There is specific schema markup for certain content types such as reviews, datasheets, regular blog posts, recipes, times, locations, and so on. You can always find them on the official Schema.org website.
In WordPress, you can also install a plugin to start injecting schema markup right away.
Make Your Site Fast And Reduce Bounce Rate To Increase Latency
Faster download speeds for great content are very effective at reducing bounce rates, which in turn increases latency. Wait time in web analytics refers to the amount of time a user spends on your pages before returning to the search results.
The wait time measures how well the user is interacting with your content. It shows if the user is happy with your content or not. You want the delay time to be as long as possible, and this can be done by doing three things:
- Optimizing your website for minimum load time
- Creating great, engaging content
- Taking Action to Reduce Bounce Rate
Check your pages in GTmetrix and Google PageSpeed Stats and proceed to install some WordPress speed optimization plugins.
Make sure your pages are responsive and fit any screen size. If users have to zoom in to read your fonts, you may experience a high bounce rate. Always choose an SEO-friendly theme for your blog that is light-responsive.
Customize your fonts and choose one of Google's easy-to-read fonts so everyone can read your content.
If you feel like you've done everything to tune your blog's performance and it's still not working, you should contact your web host. In the end, it's all about the server and its response time. Ask what they are doing to take the time to the first byte (TTFB) as low as possible.
If you're facing issues like downtime and slow server response, it's time to change your web host.
Social Signal And Brand Awareness
Go to social networks and interact with the audience on various social networks. Not only will this increase your chances of getting more backlinks, but it will also help you get more social signals.
Boost your brand awareness by creating brand-specific accounts on Twitter, Facebook, and Google Plus. Add social media buttons to your blog posts. and encourage your readers to share your content.
Use Pinterest and add pin buttons to your images. Create beautiful Pins to get more shares on Pinterest. Create a community on Google Plus and ask users to add you to the circle.
use Google Alerts to track your mentions online. You can also use tools like Brand24 to track your mentions anywhere on the web. Dive right into the discussions to find out more natural link-building opportunities.
CTR And User Experience Optimization
A high CTR may not matter to you, but for search engines, and especially Google (which craves a better user experience), you want more and more people to click on your link when it appears in the SERPs.
A high CTR usually indicates that your post is more relevant and brings the desired satisfaction to the user.
If you can optimize your SEO titles for a higher CTR, this will lead to more organic traffic from the keywords you rank for, even if you are not in the top position in the SERPs.
Simply put, the more people click on your links in Google search results, the higher the relevance to the topic and the higher the user satisfaction. This will eventually give you a higher ranking for a long time.
Similarly, you must improve the user experience on your pages and throughout your website. Make sure your categories are searchable and you display the navigation bar on top. Include a search button in the header, navigation bar, sidebar, or bottom.
Use the sidebar by adding relevant links as widgets. Display links to important pages in the footer.
You also need to make sure that none of your content is hidden from both people and search engine crawlers. Put some javascript at the bottom so users don't have to wait too long to see your page and its content.
I also suggest that you use asynchronous scripts so that your site's overall loading speed and content visibility stay the same. Don't use popups on mobile devices, instead use notification bars that at least leave room for text to be read.
Start by analyzing the level of search engine visibility optimization as well as the SEO of your site using the Varvy SEO tools.
Content Pre-Curation
The biggest mistake you make all the time in creating and posting new content more often than updating old content. If you keep posting more and more content each time and ignoring old posts, you know what? You will start to overlap and this will lead to getting rid of ideas for new posts faster.
Give your audience some time to digest your previous posts.
The search engine loves fresh content, so before creating a new post, be sure to go back and update at least one of them with more current and relevant information. Posting less often leads to more social media shares, which is a great factor for SEO.
From now on, be sure to update your old posts with the latest information so it stays evergreen and never leave the league. This can increase organic traffic after a few months, even if you're only building a few links.
Writing better long content will ultimately help you rank for more keywords without sacrificing keyword density. You can easily add more LSI keywords naturally to your detailed posts and optimize them for semantic SEO.
Bonus: Outbound Link Optimization
While I said I was going to show you 7 SEO strategies, I need you to know this particular topic before it comes to the fore.
Whenever you link to someone else from your blog, it's called an outbound or external link. Any affiliate link you add to your post is also the same. This link needs to be optimized to make sure your blog doesn't pass on link juice.
Always remember to only link to sites that are reputable or trustworthy. Any outgoing link to a spammy, low-quality and irrelevant niche site can cause your rankings to drop.
In order to get your affiliate links, be sure to add the nofollow attribute to them so that they are not tracked by search engine crawlers and affect the quality and index of your content. Always make sure these links open in new tabs to keep your blog low in bounce rate.
Also Follow Us: Instagram, Facebook, Twitter, Pinterest
Also Read: 10 Best Free SEO Tools for Bloggers 2022
Ty for valuable info..
ReplyDelete