Find The Best Keyword Search For Your Blogs

Keyword Search: Find the ideal keywords for your blogs by conducting a keyword search

Find The Best Keyword Search For Your Blogs: Keyword search engines can help you get valuable keywords for your content marketing. Therefore, choosing the best keyword research tool is critical to your SEO success.

You will learn

• They needed basic information about keywords

• How can I identify relevant terms quickly?

• Know the 5 common keyword search engines: LSIGraph, BiQ, Moz, Answer the Public, and Semrush.

Whether you're promoting a top 100 company or a startup, there's little guarantee that your customers will be able to find you online if you don't rank for the right keywords.

However, determining which keywords to work with and making sure they aren't too competitive can often be tricky. That's when a keyword search engine can make it as easy as possible for you.

Here are some keyword research tips and a tool that can save you time.

Keyword Understanding:

What it is?

Keywords are terms that search engine users use to find your website, pages, and products. If it wasn't for keywords, there would be no need for search engines in the first place!

Keyword research is one of the first and most important steps in any marketing phase.

Why choose relevant keywords?

The top 0.16% of keywords are responsible for 60.67% of all searches. According to Backlinko, the average CTR for the #1 result in Google organic search results is 31.7 percent.

This means that if you choose the right keywords to SEO your content and improve your rankings, you can get a lot of organic traffic.

When it comes to search engine optimization, the most important factor that determines the overall performance of your site is the relevance of your site's keywords. This is often the first step of any SEO campaign. By researching and choosing the most appropriate target keywords, you create an opportunity to rank high in the search engines for that particular topic.

High search engine rankings drive traffic to your website and in turn, allow you to promote your products/services online.

Two common types: short-tail keyword and long-tail keyword

There are two sorts of keywords when sorted by length.

In the article Find The Best Keyword Search For Your Blogs, The first is Short Tail keywords, also known as Top/General Keywords, which are popular, broad search terms with a very high volume of search traffic. 

These terms are usually one or two words long and are very competitive for rankings. Short tail keywords have a huge search volume but are also very competitive. The audience uses short tail keywords when they are at the very first stage of researching the material.

The audience uses short tail keywords when they are at the very first stage of researching the material.

On the other hand, long-tail keywords are usually much more likely to rank compared to short-tail keywords. If your site is new or doesn't rank highly, it can take years of hard work and constant improvement to rank for short-tail keywords like "coffee" or "tea" - these are highly competitive search phrases.

It's useful to target long-tail keywords like "how to make cappuccino" or even more specific questions like "what are the health benefits of tea". Building high-quality, useful content around them can also increase your website's relevancy to the topic, thereby helping you get discovered by the same people who might be searching for broader, more competitive keywords.

These keywords will be strategically placed in and around your website on your main pages, blog posts, headers, footer, and other places.

To learn more about other types of keywords, read: 9 Types of SEO Keywords You Need to Know to Convert

How to find the best keyword options with keyword research tools?

1. Define your "source" keywords

Raw or main keywords are the backbone of the keyword research process. Each keyword research tool asks for a primary keyword to generate more keyword variations. Source keywords usually consist of one or two words. As a result, these short-tail keywords have a lot of monthly searches and a lot of competition.

More on Find The Best Keyword Search For Your Blogs, The original keywords can be used to generate other keywords to optimize your website. Once you have identified a few relevant source keywords for your website, you can add modifiers to them to create long-tail keywords.

Because they affect your website's long keywords, you need to choose the right source keywords.

Don't worry too much about competition when choosing your seed keywords - their short and generic format makes them more competitive than longer, more specific keywords. Instead, choose seed keywords that reflect the content of your website and that you can build on with modifiers.

For example, if you sell fishing equipment, your keywords might be:

• fish rope

• fishing tool

• capture

• Hook

2. See what keywords your competitors are ranking for.

Finding keywords that are already driving traffic to your competitors is another way to do keyword research. However, you need to identify these competitors first. You can then start researching your competitors' keywords.

Here is a tool that will help you find your competitors and also see their keywords - RankingGap.

In the article Find The Best Keyword Search For Your Blogs, By using this tool, it will be much easier to find keyword opportunities that your competitors are missing out on, allowing you to get ahead of the race by a significant amount.

You may identify your top rivals using the competitor discovery function. RankingGap shows you a competitor chart with statistics on the total number of ranked keywords, estimated traffic, and so on.

As you can see below, even if you're very familiar with your industry, you can still find a lot of unique keyword ideas by researching your competitors that you probably wouldn't see just by brainstorming.

RankingGap is one of the simple UI/UX tools that anyone new to search engine optimization or keyword research can easily navigate.

There are four views:

• General: You and your competitors rank.

• Missing: Keywords that all of your competitors have but you don't.

• Space: Keywords that only some of your competitors have.

• Unique: keywords that are unique to you.

Prioritizing high-volume keywords that your rivals aren't already ranking for might be a smart idea. On the other hand, you can also see what keywords your competitors are already ranking for and try to beat them.

3. Use keyword research tools

Competitors might provide a wealth of keyword suggestions. But there are plenty of keywords that your competitors aren't targeting, and you can find those opportunity gaps using free keyword research tools for SEO.

Keyword research tools often work the same way. You plug in the initial keyword and see a list of keyword variations from their database.

The keyword research tool will help you find the right keywords to write or optimize your content for. Most keyword research tools also provide accurate search engine data to help you choose a keyword. 

The key idea here is to choose keywords with high search volume but low competition. When the right keywords are used strategically in your content, they can be extremely helpful in boosting your search rankings. Next, let's take a look at some of my keyword tools.

Top 5 Best Keyword Search Engines:

LSIGraphL: SIGraph helps you find the most profitable semantically related keywords/phrases for your paid marketing and SEO. In case you're wondering what LSI keywords are: LSI keywords are the phrases associated with the main keyword. You should use them in your SEO content to help search engine crawlers better contextualize your content.

One of the reasons I love LSIGraph is how simple and intuitive it is.

You just need to enter your original keyword, choose your language and location, and wait for the result. LSIGraph will help you discover keywords related to your original keyword. You can then use those keywords in your content, or even create an outline for your long content.

In free access, you can see keywords (both short and long) with statistics such as CPC, Trend, Volume, Comp. There are also other features like LSV metrics, project management, saving and exporting reports, etc. via premium access.

What's more, LSIGraph will help you find the top-ranking content for your keyword, which is fantastic because to outperform the rest, you have to learn from the best.

Once you have your LSI keywords, you can apply them in many places:

• Old blog post

• Meta description

• ALT text of images

• General content

Adding LSI keywords strategically will help search engines better understand your content.

Moz Keyword Explorer: Moz is an attractive and well-designed keyword research tool. You can put a keyword in Keyword Explorer and get information like monthly search volume and SERP features (like local packs or featured snippets) for that term.

You can see Monthly Volume, Organic Difficulty, Organic Click Through Rate (CTR), and Priority Rank for each search term. The Priority Score combines Difficulty, Opportunity, and Volume to show how likely you are to rank for that keyword in a simple scoring.

Keyword Explorer provides a long list of top keywords for each term with monthly search volume and relevance.

BiQ - Keyword Analysis: BiQ generates long keywords that are semantically related to your main keywords. You only need to enter one initial keyword for BiQ to generate many long-tail keywords.

BiQ's features include keyword analysis, which helps you do local SEO and decipher customer behavior through keyword intent analysis.

When you get relevant SEO keywords, you can rank them for the keyword (be it informational, navigational, or transactional), volume, trend, and value. BiQ even gives you content ideas and popular questions that people frequently search for in the SERPs.

In addition, BiQ comes with other useful features such as content analytics, rank analytics, and rank tracking.

Semrush: The Semrush Keyword Magic Tool is one of the numerous free tools provided by the SEO powerhouse Semrush. You can always sign up for a paid service in the future if you wish.

The Keyword Magic Tool begins by generating a keyword. You can sort keywords into topical subgroups, apply smart filters to narrow or expand your search, and quickly export results. You can view related keywords by topic and semantically related keywords, or keywords with similar wording.

Keyword Magic Tool offers you access to over 20 billion keywords from more than 120 different geographic datasets.

Reply to the public: AnswerThePublic is a keyword research tool that collects Google autocomplete suggestions and helps you find long-tail keywords related to a topic. This is achieved by creating word clouds that visually group related queries.

Answer the Public finds questions, prepositions, comparisons, alphabetical and related searches. This free tool fills infrequently asked questions for a specific keyword.

By default, you'll see a visualization, but you can switch to a normal list.

4. Research Your Niche

More info Find The Best Keyword Search For Your Blogs, Some keywords will be obvious, such as "green tea benefits". But it's those obvious keywords that are also hard to rank for, since everyone has the same idea, the competition will increase as well.

Think about your (target) customers to make a list of the best keywords. You need to know what their needs, problems, and pain points are.

As a starting point, go through industry forums, associations, and Q&A sites. This will help you find more of the problems your potential clients are struggling with. This fight can then be converted into various blog posts or content on your website to help your SEO.

TL/DR

Once you know which tools and features are most important for your keyword research, you can use them to create a comprehensive content strategy that will drive traffic and improve your rankings.

Wouldn't it be great if you could use a keyword search tool that collected all this data and helped you quickly create an actionable content marketing improvement plan?

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