Instagram Social Media Marketing Best Tips

INSTAGRAM MARKETING

SOCIAL MEDIA EXPERTS SHARE THE BEST TIPS: Instagram is the "social media platform" of 2019.

With a wealth of creative, targeting, and personalization options, this youth platform allows you to connect with influential style makers, beat the competition, and build vibrant, engaged communities of customers.

It may simply offer brands the most value for their content. While Instagram is a little overshadowed by its big brother Facebook, it has over 1 billion active monthly users worldwide. It has eclipsed networks such as Twitter (335 million monthly users), LinkedIn (260 million monthly users), and Pinterest (250 million monthly users).

Given these benefits, Instagram's information hunger and marketing is no surprise. Several of CMI's most read articles published in 2018 are about Instagram, and these articles consistently rank among the most searched queries on the site.

We have collected all the best ideas and tips that are offered on this topic to make it easier for inexperienced representatives of Insta to find support, as well as tips and tricks for experienced users in social media promotion.

DEFINE YOUR INSTAGRAM STRATEGY

Instagram popularized micro-dialogs, which in 2006 turned the word "tweet" into a marketing verb. With unique photo filters, streaming video storytelling, easy-to-edit editing tools, and ease of use on mobile devices, it's the perfect platform to capture those moments that bring out the human side of your business.

But before you create your brand profile and post pretty pictures, seriously consider how you can position yourself on Instagram to help achieve your strategic marketing goals. (If you need help, follow the step-by-step process in my guide to creating a smart yet simple social media marketing plan.)

For example, if lead generation is a priority for you, keep in mind that Instagram does not allow clickable links in descriptions/captions of posts or comments, as other social networks do. The only hyperlink allowed is in the bio on your profile page (although there are third-party plugins that can provide additional options).

You need to optimize your content for potential customers and choose the right link. (You can edit this link if you want users to go to the landing page of your ad campaign).

Although link opportunities are limited, you can reach a lot of potential customers by including a compelling call to action in your bio.

CREATE A VERIFIED BUSINESS ACCOUNT

More on INSTAGRAM SOCIAL MEDIA MARKETING BEST TIPS, While anyone on your content team can set up a personal Instagram profile for your business, it's easier to manage content activity with a verified business account. 

Once activated, this account can be managed by multiple authorized users, providing a deeper understanding of followers, analysis of post-performance, evaluation of advertising tools, and additional options for promoting posts on Instagram.

USE THIRD PARTY PLANNING TOOLS

One of the most important features that business accounts don't have is the built-in ability to schedule posts. Fortunately, third-party tools allow you to keep conversations with your followers day and night, even if you only have one social media manager.

Of course, no matter who (or what) is posting your content, there are guidelines to follow. For example, due to Instagram API limitations, scheduling tools can only post images and videos that are formatted with an acceptable aspect ratio.

Check out Olga Rabo's guide to the best Instagram scheduling tools that have a convenient schedule (below) and acceptable image specs.

BE CREATIVE, BUT BE CAREFUL

Show your most attractive images, and give descriptions that will engage viewers more. Just take a look at this post from NatGeo: who wouldn't want to dive right into this underwater adventure?

ADD SOME HUMANITY

Your posts don't have to be perfect. Monina Wagner and Claire McDermothaw have outlined several formats that do not require professional photography skills. For example:

• Instagram Stories Live Stream: Capture and share spontaneous, exciting moments. This is perfect to capture the excitement at an event or your team. Archive your stories so they can be posted later using Instagram highlights
  

• Poll. Add a two-answer poll to your Instagram stories. By clicking on an answer, users will see results that reflect the thoughts and views of your audience. (Get more information about using this feature below.)
  

SHOW THE VALUE OF YOUR BRAND

In this article INSTAGRAM SOCIAL MEDIA MARKETING BEST TIPS, Even if your content team doesn't like being photographed, there are plenty of other creative options available to you. For example, it's hard for B2B businesses to find eye-catching glamor shots, but SAAS Salesforce managed to deliver its message of value convincingly with an ebook cover:

And for this Instagram Stories campaign, instead of a photo, Cheerios decided to share a series of personalized text messages against a simple, brand-appropriate color background. The campaign is meant to evoke positive emotions that fans can associate with the brand's slogan "All is well".

Text messaging also provides an opportunity for more experienced members of your content team to create creative fonts. Olga Rabo shares nine methods for creating expert-level fonts, including animation.

FOCUS ON YOUR FOLLOWERS

No matter what content and design formats you choose, Instagram works best when you understand and appeal to the interests of your target audience. Give them personal reasons to pay attention to your brand. Here are some creative ideas that Shane Barker suggests to achieve this goal:

• Fuel their creativity. Encourage when subscribers to write about your brand.
  

• Run contests. Giving away food is a great move for this platform. Be sure to use a hashtag that will grab attention enough that your followers will want to get involved and promote your product.
  

• Demonstrate that your products fit their lifestyle. Show other products that match yours, and let your content be as effective as possible.
  

MAKE YOUR POSTS INTERACTIVE

Another way to engage your followers is to use interactive Instagram stickers through the app's toolbox. By adding these features to your updates, you can:

• Create a live countdown for an upcoming event.
  

• Add a poll or slider to gauge fan reaction to a related issue.
  

• Include viewers in choosing a song to play in the background of your post.
  

• Give people the opportunity to ask a question about your business.
  

For detailed instructions and great examples on how to apply these features to your posts, check out Meenakshi Krishnan's helpful guide to Instagram stickers.

SPREAD AND CONQUER

Even if only a small percentage of Instagram users regularly post news, your brand's efforts should be focused on the majority of the content. Advertising your posts on Instagram is just as important as it is on any other platform.

USE HASHTAGS

In his post on Instagram marketing, Robert Katai describes two types of hashtags you can use in your Instagram campaigns:

• Branded hashtags with your company name so people can find your content and learn more about you.
  

• Community hashtags for discussions. They help users follow broader topics, specific areas of interest, or other unifying topics.
  

ALLOCATE A BUDGET TO IMPROVE PERFORMANCE

Paid promotions are another way to boost your brand's reach and engagement. You can promote posts and run ads in the regular Instagram feed, and you can also promote your content by placing ads in Instagram Stories that display your campaigns in graphic and video stories.

ENLIST THE SUPPORT OF PLAYERS

What would an Instagram marketing campaign be without recommendations from influencers, i.e. leading voices that have the trust and attention of your target audience?

This Article INSTAGRAM SOCIAL MEDIA MARKETING BEST TIPS, Of course, the extreme popularity of this method and the growing concern about influencer scams mean that it's not just about paying for a few posts on an influencer's feed. For example, a Stories takeover can be done: an influencer takes over your brand account and produces exclusive content for a set amount of time (usually no more than a few hours or days).

Why does takeover work better than standard collaboration with influencers? As Olga Rabo explains, incentives for followers of leaders are different. They are not encouraged to follow a brand but are inspired by a particular person to see what he/she is doing. Thin ads are more effective at increasing reach and driving traffic from Instagram Stories to your website.

To learn more about these tricks and grow your Instagram fan base, check out Instagram Stories of Olga.

DON'T MESS WITH PLAGIARISM

While sharing information is hard work in terms of creating unique content and images, publishing someone else's intellectual property without permission is never successful, and in some cases can put your business at risk. If you want to mitigate risk, you need to understand copyright and the terms for fair use of someone else's intellectual property.

Learn more about the legal aspects of social media at Allen Murabayashi. It contains tips that will help fill your site following legal law.

READY FOR A MOMENT OF INSTANT FAME?

Whether you're sharing gorgeous photos, streaming your most memorable videos, or inspiring viewers with fun hands-on activities, Instagram is a great platform to showcase your brand's best content. How do you use the channel to connect with your audience? Draw your Instagram success in the comments or contact an advertising agency.

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