Social Media Algorithms: How to Increase Your Profile Reach

Social Media Algorithms: The work of social networks is built on algorithms. Each network has its own and therefore each ranks content differently, showing the post to the subscriber or pushing it to the back of the news feed. 

Let's talk about how to adapt to these algorithms and increase the reach of your social media profile.

Social networks regularly change the rules for ranking content in feeds. Therefore, both companies and individuals have to adapt to bring customers from social networks to their sites.

Social Media Algorithms: Facebook Impression Algorithm

On Facebook, the display algorithm is very simple. If your post is liked or commented on, it appears at the top of your friends' news feed. Then it goes down a bit as other posts appear that are taller than yours. If your post is liked again, it goes up again. Also, if your friends like your post, their friends will see it too. 

Social Media Algorithms: Instagram Impression Algorithm

Instagram algorithms are different. To see your updates in the feed, the person must be following you. But even under this condition, he will not always see your posts.

Algorithm Of Impressions In The Instagram Feed And Stories

• if a subscriber reads you, views your publications, without even liking or commenting, then Instagram shows him your publications in the first place

• Like Facebook, Instagram shows posts to the users you interact with most often first

• Instagram prioritizes recently published posts

• if you actively communicate with someone in Direct, this is a sign for Instagram that you are familiar and you may be interested in the content of this user

• Instagram takes into account the time spent reading posts and shows the user more content that he lingered on last time

Social Media Algorithms Of Impressions By Interests

The “recommended” section contains recommendations on the interests of the audience. Algorithms for showing "recommended" work like this:

• track what the user liked in the recent past

• select similar accounts

• hides account with ambiguous content

• from the remaining accounts, they choose the most interesting, according to Instagram algorithms, content

Social Media Algorithms of Impressions by Hashtags

The hashtag display algorithm is quite simple: if you have interesting content that your subscribers respond to, your publications are shown by hashtags, if not, they are not shown. 

That is, it is important to ensure that subscribers react to your publications, then Instagram will show your posts additionally according to the attached hashtags.

30-minute rule

For Instagram to consider your content as interesting, you need an active reaction of subscribers in the first 30 minutes after publication. Therefore, it is necessary to create active activity under the post in the first 30 minutes: 

like the comments of subscribers, respond to them, and actively engage in dialogues to increase the reader's involvement in discussions under your texts. 

Social Media Algorithms Reach and Impressions

Reach - the number of accounts, or people who visited your profile, i.e. number of unique users. Impressions - the number of visits to your profile. If one person visited your account 10 times, read 5 posts, and looked at 5 stories, then the statistics will show 1 reach and 10 impressions. Your main task is to influence the increase in the number of outreaches. 

Approximate reach figures that positively affect Instagram algorithms, including impression algorithms, are 10-30% of the number of subscribers. For weekly statistics, a good reach indicator is 30-60% of the total number of subscribers. If you have these numbers less, you should consider:

• perhaps there are many bots among your subscribers that do not create activity, i.e. do not see your stories and publications

• or you offer content that is not interesting to your target audience

• or your subscribers are random people who are not your target audience

Reach in stories is slightly different from reach in posts. A good number of coverage in stories is from 10% of the total number of subscribers. Personal blogs can reach up to 30%, but in sales accounts, in the field of service provision and consulting, where there is nothing to hype, 10% coverage is considered normal. If your reach is less than 10%, you should work on the quality of your stories.

The engagement and activity of subscribers in stories greatly affect the activity under posts. The closer you get to your audience through stories, the more relaxed and trusting atmosphere you create, the stronger the emotional connection with the subscriber becomes, and the more actively the audience reacts to your posts.

It can be concluded that an important factor in social networks is activity. If your posts are liked, commented on, saved publications, and watched stories, then you are interesting and can be interesting to other readers. 

Learn how subscribers react to your content, which affects the increase in performance, and offer it to your subscribers, and they, like social media algorithms, will reciprocate.

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Also Read: What Is Social Bookmarking?