The Complete Guide to Email Marketing Tags
Email Marketing Tags Complete Guide 2022: You presumably already know this as an email marketer,
Each contact in your email list is different.
But what if you have thousands of followers on your list? How do you ensure that your emails are personalized and tailored to each recipient?
Here's how:
Tags. (Turn on the fanfare!)
Tagging is one of the easiest and most effective ways to segment your email to manage your growing contact lists. Using tags, you can organize your contacts and send targeted emails every time.
In this article, we'll show you how to:
- What are tags and what types of tags can you create
- The advantages of tagging in your email marketing approach
- How to utilize them in Sendlane to create customized email campaigns
Let's start!
What are tags?
Tags are labels that you can assign to contacts based on their characteristics or how they interact with your email content.
Unlike lists, you can add multiple tags to each contact at the same time!
There are three main purposes for using tags:
Organization
Before we get into that, let's quickly draw a picture to put it all together.
Imagine that you are in charge of the email for the Jewela brand, an online jewelry retailer with over 10,000 email subscribers.
More on Email Marketing Tags Complete Guide 2022, You want to use tags as the best way to help you achieve your email marketing goals. Sorting and organizing them can be challenging, as I'm sure you know.
For your Jewela brand, you can get rid of the clutter and quickly categorize your contacts based on their behavior, interests, or any other characteristics. You can do this by simply tagging contacts based on their shopping preferences, such as Necklaces, Earrings, and Rings.
This will help organize contacts based on their buying preferences.
Segmentation
Using tags, you can also create highly targeted email segments for sending customized email messages.
Jewell can do this by creating a segment of their audience that:
- Interested in rings
- In the last 60 days, you haven't opened your emails?
Segmenting contacts with tags can be useful for sending personalized emails with a very specific purpose.
They can then send a follow-up email about their ring collection.
Launch
This is where your brand can trigger email automation for contacts tagged "Earrings" to share news about an upcoming release of a collection of earrings.
In this case, the Earrings tag will act as a trigger to automate your set marketing.
Difference between tags and email lists
You might be wondering: can't you just create separate lists of email addresses to organize your contacts?
Short answer: yes, but why?
This article Email Marketing Tags Complete Guide 2022, Lists are great for creating collections of contacts that you want to send messages to repeatedly (for example, newsletter lists or lists tied to a specific popup used to collect contact information) or for large automation (for example, cart abandonment sequences).
With Sendlane's tagging feature, you can create finely-tuned contact collections to make sure every email you send goes to the exact right contacts at the right time. Tags are flexible and adaptable!
Let's say your Jewela brand uses an age-based marketing strategy. Jewel then creates three lists of email addresses based on the age of the contacts:
- Teenagers
- Young people
- Adults aged 30+
These lists will allow you to create content targeted to your specific age groups, but tags allow you to go much further! You might want to target your content based on your contacts' preference for recommended products or the category of their last purchase. Using tags to tag contacts based on their preferences and activity allows you to be very specific with your audience without overwhelming you with endless follow-up lists.
If Jewel sells necklaces, rings, and earrings and you want to target your contacts based on their age and last purchase category without using tags, you already have at least nine lists! Applying tags to contact profiles allows you to decide which granular contact attributes can be used at any time without forcing you to save another list.
Using tags, individual emails can be sent to:
- teenagers;
- who last bought a pair of earrings;
- and who likes to see recommended products?
Tags can also be used to add specific targeting to your automation!
For example, it's possible to add a conditional split to one of your automation to send email A to contacts tagged "earrings" and email B to contacts tagged "necklaces".
You can see such an email in the example below from Charming Charlie.
A source
Your email list will expand in tandem with your business. Storing your contacts in lists is possible, but can quickly become inconvenient if you want to send highly targeted emails.
Benefits of using tags in email marketing
Using tags can change how emails are sent to your contacts.
Not only can they help you send targeted emails beyond basic email segmentation, but they can also tell you a lot about how your customers are interacting with your website and emails!
Here are a few reasons why you should start using tags right now:
Track the customer journey
Take advantage of automatic content tagging by adding tags to specific links in your email campaigns to help you track customer journeys.
You can tag:
- Any text
- Image
- Button inside your email
As a result, when a subscriber clicks on a tagged link, the tag is automatically added to their profile.
This can help you determine where a subscriber came from when they land on a specific page on your e-commerce site or make a purchase!
Increase engagement
Tags allow you to create targeted segments and send personalized emails to each of your contacts.
This will help you increase engagement by showing people relevant content that they are interested in!
The more targeted your emails are, the more likely a contact is to interact with them.
For example, if Jewela sends emails with recommended products to contacts who are tagged with certain product types, they are more likely to receive a positive response!
View detailed reports and insights
The cool thing about using tags is that you can dive deeper into your insights and reports to better understand your customers.
If you use an email marketing tool like Sendlane (try us for free if not!), when you send a campaign to a group of your contacts using tags, Sendlane's powerful email reporting features will automatically generate a campaign report that includes engagement metrics. Opens, clicks, website views, income, and other metrics
This may assist you in determining the kind of consumers that engage the most with your emails, as well as those who require an incentive to do so!
What type of tags should be used?
You may use a variety of tags to segment and target your contacts. You can choose any name for your tag as long as it makes sense for your business.
But you have to be careful when naming your tags. If you start tagging contacts randomly without a proper system, you can end up with hundreds of tags that are hard to sort and organize!
If you don't know where to start, here are some useful types of tags to help you get started.
Product tags
You can tag contacts based on their shopping preferences, such as the last product they purchased.
Product tags are especially useful when you're selling multiple products as they can help you send targeted emails for each product!
Going back to our jewelry store example, Jewela can use tags like "Rings", "Earrings", and "Necklaces" to organize contacts based on product type.
The next time Jewela launches an email campaign, they can match their email content to whatever product(s) the contact is most likely to be interested in!
Registration source tags
Another way to tag your contacts is with the form they used to join your email list.
Here are some common subscription/registration sources that may apply to your business:
- Newsletter Subscription Form
- Making an order on the site
- Facebook shopping
- Registration for the webinar
- download e-book
Source tags can help you visualize the entire journey of your contacts, such as the type of content they are interested in and the platforms they use to interact with your brand.
This will help you focus more on the platforms that do the best job of generating leads and sales!
Action tags
You can also tag contacts by the type of action they take on your website or in your email!
Actions can include refund requests, new purchases, support calls, call-to-action button clicks, cart abandonment, etc.
Tagging contacts by their activity is also an effective way to learn more about them and send them emails they'd like to interact with!
For Jewel, you can tag contacts who recently requested a refund and then send those people a discount on their next purchase!
Status tags
Adding status tags is a terrific idea if you want to send tailored emails to contacts based on how engaged they are with your business.
Status tags can indicate the status of a contact in terms of engagement, activity, and other behavior.
Here are some status tag examples to get you started:
- Hooked on
- Inactive for 30 days
- No purchases for 60 days
- Loyal customers
Adding these tags allows you to tailor your emails to contacts with different levels of engagement and loyalty to your brand.
Jewel, for example, could launch a re-engagement campaign to try and reach contacts who haven't opened their emails in the last 30 days.
They can also sort through contacts that have been inactive for the past few months to see if any email addresses are out of date and need to be deleted!
Interest labels
One of the easiest ways to tag your contacts by their likes and dislikes.
Everyone wants to see the content they like, and tagging contacts based on interests allows you to do just that!
Interests may vary depending on the type of business you have. A smart way to find out what your followers are interested in is just to ask them!
As the email marketing manager at Jewel, you can apply this knowledge by sending an email survey to your contacts asking what type of content they would like to see in their emails.
Will they be interested in updating new products? Discount coupons? Sale announcements?
Understanding interests will help you create better emails that will lead to more opens and clicks, and increase your engagement rate!
How to get started with tags inside Sendlane
Adding tags to Sendlane is very easy and there are several ways to do it.
Tagging imported contacts
You can automatically add tags to contacts that you import from an existing list such as third-party software or a CSV or TXT file!
In Sendlane, labeling imported contacts will add a label to each contact in that list. You will need to create separate lists to add to each tag.
Mark contacts added manually
Want to manually add tags to each contact? No problem!
You can easily tag each contact as you manually add them to Sendlane. Just add a tag to the provided quick add field and you're done.
Link tagging
You can also flag contacts when they click on a specific link in one of your emails!
All you have to do is add a tag when you hyperlink text or image in the Sendlane email builder.
This allows you to better understand how contacts interact with your emails and organize them based on the links they click on.
Tagging Contacts in Automation
In Sendlane, you can also add tags to your contacts based on the actions they take as part of the automation!
For example, Jewel may add a "New Arrivals" tag for subscribers who sign up for updates on new arrivals on their website.
To learn more, check out our detailed step-by-step guide (with screenshots!) on how to add tags to Sendlane.
There are five different ways to use tags in your email campaigns
Adding tags to contacts is one thing, using them to create effective email campaigns is another!
There are hundreds of ways to use tags to create personalized emails!
Here are five tag-based email ideas you can start sending today.
Re-Engage Inactive Subscribers
If you've tagged subscribers based on their statuses, such as engagement and activity levels, you can create re-engagement campaigns to wake up inactive subscribers!
Here is an email re-engagement example from Aillea.
By sending a short and sweet email like the one above, you show your subscribers that you have noticed their inactivity and have taken enough care to contact you.
We love how they used minimal email copies, a cute image, and a compelling call to action that makes it seem easy to get back on track.
Reward Loyal Customers
Tags may also be used to recognize and reward your most devoted and engaged connections.
If you've tagged contacts who have consistently interacted with your emails over the past few months or have made a major purchase recently, you can earn some nice rewards to make their day better!
Here is an example of how Starbucks rewards its loyal customers.
Show customized product recommendations
If you use product tags, a sure way to use them is to send personalized product recommendations!
For example, Jewel can send jewelry recommendations to contacts based on the last item they purchased.
Here is an example of a product recommendation email from Ruggable.
Send a welcome discount
What could be better than welcoming new subscribers with an incredible discount? Using tags, you can identify subscribers who signed up recently and haven't made a purchase yet.
Warmly welcome these followers with a discount to send them shopping!
Here is an example of how Tattly does it.
Send targeted emails and increase engagement with tags
Tags are an incredibly useful tool for organizing growing email lists, segmenting contacts based on multiple factors, and sending highly personalized email campaigns!
Are you already using tags in your email marketing?
Sign up for a 14-day free trial of Sendlane and test it out!
Also Follow Us: Instagram, Facebook, Twitter, Pinterest, Tumblr
Also Read: YouTube SEO in 2022 Review and Tips
thx u sir
ReplyDelete