Social Bookmarks
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Useful social bookmarking on a routine plan can help your SEO. But what is social bookmarking? And how does it improve search results?
Social bookmarking is the creation of bookmarks on a web page in your browser for later reading. But it's much more than just marking your spot. They allow web users to track your content.
Social bookmarking tells SEO algorithms that your content is valuable. They increase your credibility. This improves your rankings for keywords related to your business.
Read on to find out why social bookmarking should be part of your marketing strategy.
What is social bookmarking?
If you have ever sent a link to a website to a friend, relative, or colleague, you have used social bookmarking. Social media is a great method for bookmarking social media. Twitter or Pinterest is the most famous for this.
Social bookmarking saves information online, not on your device. This means you can access it anytime, anywhere with an internet connection.
There are special tools. They are based on the Internet. People use them to find, collect and organize content that interests them.
Benefits of social bookmarking
Social bookmarking is an effective way to expand your online presence. When you add social bookmarks to the Internet, it helps search engines understand your site.
Faster site indexing
Search engines need constant information on every site. The information helps to rank sites. They collect data by crawling the Internet for information and updates. When Google updates and saves data, it's called indexing.
Social bookmarking helps Google bots find and understand your content. This speeds up the indexing process. The search engine finds and ranks your content faster than if the bookmark didn't exist.
Backlinks
When your content appears on a bookmarking site, it creates a backlink. The link leads to the original site. These are quality backlinks.
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Website traffic
Social bookmarking can increase traffic to your site. The bookmarks you have set in your browser cannot do this.
Bookmarks have a direct impact on rankings but can increase traffic. When your content appears on a social bookmarking website, people follow the link to your website. If the information is interesting, it can lead to thousands of new visitors every month.
Social cues
Google considers social bookmarking to be a social signal. They help search engines determine how popular your brand is with the public.
Content that brings thousands of people to your site increases your domain authority. Higher authority equals higher rank.
Backlinks, faster indexing, social signals, and organic traffic are great for SEO.
Bookmarks are better than a browser
Most social networking sites organize elements with tags. Users can browse based on popularity, topics, politics, news, technology, sports, etc. You can save sites and send the link to your friends.
You also can search. See what other people are bookmarking with the search tool. A social site is a smart search engine.
Social bookmarking tools are web-based. You can save a new bookmark to your desktop and then access it from your phone or tablet. Log into your account from any device and you'll find everything you've added and updated.
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Best practices for social bookmarking
Like everything you do online, there are best practices that lead to better results. Here's what to consider when using social bookmarking to improve SEO.
Choose quality sites
Spend time and energy on reputable sites. Take a look at some hints in the next section. Don't waste time on low authority sites. Posting on suspicious or spam websites can hurt your domain power. Low domain authority means a lower ranking in search results.
Always complete your profile on social bookmarking sites
Claim your profile on all the social bookmarking sites you use. Add complete information about your company. Be consistent online. Clear, brief, and complete info helps search engines index your website.
Interact with your audience
Don't fill out your profile and don't disappear. Social sites work like social media platforms. Interact with other users and participate whenever possible.
Social bookmarking works best when you are active. Don't try to be everywhere. Choose one or two main sites and stay in touch with them.
Strive to be a permanent and long-term user. Develop a workable strategy that adds new social bookmarks weekly.
Top 10 Social Bookmarking Sites
Now that you know that social bookmarking sites are useful, how do you choose the right ones? Below are some helpful platforms for a social bookmarking method.
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Yep, Twitter. You may not believe it is a social bookmarking website. Most people use Twitter to post links, content, and images they want to visit. This is a great platform for link exchange and audience engagement.
As of September 2018, Pinterest averages 250 million monthly users. About 80 percent of users are women.
Mixing
StumbleUpon, the famous social bookmarking site, is now called Mix. The more you use an intuitive site, the more it will learn what you like. This means that users who like your content will see more of it.
Dribbling
Dribble is a beautiful bookmarking site. It is focused on designers. This is a great place to get inspired and drive traffic if you have a design team.
Digg
Digg is a high authority site. If your content is popular enough to get on the first page, expect a lot of traffic.
There is something for everyone on Reddit. A very popular site has rules, so be aware. Users create a list of bookmarks when they comment, upvote or downvote.
Facebook is known for constant changes to its algorithms that cut down on organic reach. However, the right post can still generate a lot of traffic.
Tumblr
Tumblr is a popular microblogging network. Brief blogs allow users to post multimedia content.
Pocket is a social bookmarking site with an app for pocket articles on your way. You can also search by interest.
Slashdot
Slashdot is similar to Reddit. It is conceived as a social news site that features news about current events, industries, entertainment, science, and technology.
Get expert help with your offsite SEO
Now when someone asks "What is social bookmarking?" you can explain to them why this is important for SEO. It started as a way to exchange information between friends. Today it is a powerful and intelligent search engine.
If you need expert advice on social bookmarking, contact the Infront Webworks experts. Call today for a free consultation and quote.
